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Press Release - The Shores @ The Ocean

Beyond the Summer Cabin: Vacation-Home
Alternatives
From Fractional Ownership, To Resort
Clubs, a Guide To New Real-Estate Options
By Ron Lieber & Jeff D. Opdyke
The Wall Street Journal
July 2004

Buying a summer home used to be as
simple as paying a few thousand dollars and getting a cabin near
a lily
pond.
Now,
however,
as more Americans own vacation homes-the number of recreational
second homes has risen roughly 25% since 1989, to 5.1 million,
according to the National Association of Realtors-an array of
new options is gaining popularity. Developers are increasingly
targeting buyers who want the convenience of a full-featured
second home, without the hassle of actually owning it.
The new offerings are a far cry from traditional rustic getaways. In one popular
approach, resort and hotel developers including Ritz-Carlton Hotel Co. and Four
Seasons Hotels Inc. are selling "shares" of family- sized dwellings
at fancy beach and ski destinations. For a hefty one-time payment starting at
a few hundred thousand dollars, plus annual maintenance fees, buyers of these
so-called fractional-ownership programs get to spend several weeks a year in
an upscale residence in the Virgin Islands, Aspen or Mexico. Already about 100
of these high-end resorts exist, a sizeable jump from the six or seven available
as recently as a decade ago.
Exclusive Resorts LLC, a company that sells memberships in “vacation clubs” — a
rival approach to the fractional-ownership model — is adding almost 100
members a month at $375,000 a clip. Membership will top 1,000 total by the fall,
according to the company, which is partly owned by America On-line co-founder
Steve Case. Abercrombie & Kent Inc., a smaller rival, offers two clubs.
For consumers, the emerging ownership models are changing the rules of the game,
requiring new tradeoffs. For instance, outright ownership of a second home lets
the owner benefit from rising real-estate values, whereas a vacation club generally
doesn't. And reservation rules can vary, which may make it tough to book the
times you want.
Of course, outright ownership has its downsides — such as property-tax
bills and the hassle of dealing with repairs from hundreds of miles away. Here's
a look at the pros and cons of the different methods.
Fractionals
Fractional ownership essentially lowers the cost of access: Why buy a mountainside villa in Aspen for $3 million that you use a few weeks a year, when for $500,000 or so you can own a piece of similar property?
Fractionals are relatives of the timeshare industry, which has a fairly sordid
reputation since buyers have sometimes faced big losses when selling. By contrast,
fractional resale prices so far have tracked local real-estate prices more closely.
That's partly because they are located in sought-after communities where demand
remains high and it can cost millions of dollars to buy a similar property outright.
- Who's buying: People
who want the cachet of a second home in a specific place,
but don't want the expense and hassle
of full ownership.
- What you
get: Essentially,
you own a slice of a particular piece of real estate, giving
access to a home for anywhere from
one month to 13 weeks annually. The properties tend to be two- and three-
bedroom condos, though the Ritz-Carlton Club in Jupiter,
Fla., includes four-bedroom
homes. (Some offer studios.) Like timeshares, fractionals often let owners
book time at another property, although
availability may be severely limited.
- Locations: Mostly
high-rent U.S. markets such as Aspen, Colo; St. Thomas, Virgin
Islands; and Jackson Hole, Wyo.
- Price: Ranges
from $58,500 for a studio at the Marriott Grand Residence
in Lake
Tahoe, Nevada, to more
than
$1.5
million at a new development Starwood Hotels & Resorts Worldwide
Inc. is building in Aspen. Most are in the $300,000 to $500,000 range.
Owners
pay annual fees
ranging from $450 to nearly $14,000.
- Resale: The
resale market is nascent. Because these fractionals are
more like
upscale real estate
than timeshares,
their value
tends to move with local real estate. A survey by Ragatz Associates.
a resort-industry consulting firm, suggests that resales are getting
10%
to 30% more than the original
price. That kind of appreciation may take a hit, however, as the
number of properties increases.
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Vacation Clubs
With vacation clubs, users buy a membership for a few hundred thousand dollars
and pay annual maintenance fees up to $25,000. In return they get to spend several
weeks a year in fancy houses or apartments in any of a couple of dozen properties
around the world. The advantages of vacation clubs is a wider choice of properties.
However, unlike fractional owners, who can resell their shares for a profit,
club members generally don't make a profit.
- Who's
buying: People who travel often and want regular
access to beach, ski, and city destinations. Also people
who might be
able to afford a second home
like the million-dollar-plus properties available to club members — but
who cannot stomach spending that much.
- What
you get: Generally, you're buying the right to
stay for a certain number of weeks in a property of your
choosing.
- Locations: Exclusive
Resorts has 123 properties available in 27 locations including
Beaver Creek, Colo.; Tuscany; Naples, Fla.; New York City;
and
Los Cabos, Mexico.
Abercrombie & Kent, its next biggest competitor, is in 30 locations including
Belize, North Carolina's Outer Banks, and Rome. Solstice, a new entrant at
the ultra high-end, plans to have a 94-foot yacht sailing around the Caribbean,
the Bahamas and New England.
- Price: Solstice
tops the list at $525,000 for its top plan, plus $21,000
in annual dues. Exclusive Resorts charges $375,000, plus dues ranging from
$19,000
to $25,000
depending on the number of desired days. Abercrombie & Kent's two clubs
have an entry fee of $275,000 or $475,000 and dues of $9,500 or $13,500.
- Resale: Clubs
return your original investment (but not the dues). Exclusive
Resorts and another player called Portofino Club keep
20% of your original membership
fee and refund the rest. Abercrombie & Kent and Private Escapes give back
all of the initial fee. Solstice and a new entrant, Havens, plan to refund
80% of the current entry fee — meaning
members share the gains if entry fees rise after they join.
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Second Homes
- Who's
buying: Lots of middle-income baby boomers who
want to spend frequent weekends or all summer with their
families in a particular spot. The average buyer is
47 years old with annual income of about $80,000. Demand for second homes
is booming after an economy-induced slowdown during recent
years. Buyers last year
snapped up an estimated 445,000 second homes, far eclipsing the previous
high of 377,000 in 1999, according to the National Association
of Realtors.
- What
you get: Full ownership of a home, and all the
inherent perks and hassles: You don't have to share your
property and you can go anytime you want, but you
do have to deal with all the leaks and tax bills.
- Locations: On
average, a second home used for vacation tends to be about
185
miles from an owner's primary residence.
- Price: Average
prices for a second home are estimated at between $190,000
and $200,000, according to the National Association of
Realtors. The hottest markets
are pricier, of course. Median prices in Aspen and Palm Beach, Fla., are
north of $1 million according to EscapeHomes.com. In Kiawah
Island, S.C., prices are
nearly $800,000.
- Resale: Because
demand is strong and supply constrained, second-home
prices have been moving up faster than prices for primary
residences, particularly in traditional
vacation markets. North Carolina and South Carolina both still offer a few
good values, as does coastal Oregon.
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